Blog 6

I personally believe that product placement is the best way to advertise. They are used in subliminal ways and people are bombarded with the repetitive ads. They are noticed but in a subconscious way and they are extremely effective. The ads do not come out and say buy this product, but it gets their brand name out there and after multiple views of the product the consumer is more likely to want to go out and by the product. Another way that the product placement works is when a customer is in a retail store and they see that familiar label and the shelf, their brain recognizes it and the consumer is pushed towards buying the product because it has seen it before. Also, the testimonials by the famous stars in the shows makes the consumers want to emulate the stars, and use the same products that they use. There is a desire to be like celebrities for every person, and when there is a product that is used by that celebrity, consumers buy the product to be like the celebrity. The ads are very effective and are used at an incredible rate. You cant watch a show or movie without seeing product placement in it. There are so many different things that are shown in movies and shows that reach the consumer, and product placement is a super effective way to get one's products out into the market and sell to a vast number of consumers.