Tuesday, May 12, 2009

Blog 8

I think that with all of the new channels coming out and the new networks like the Major League Baseball Channel, and Versus, that there will be either an elimination of commercial breaks or a huge reduction. The networks will realize that since their consumers have the technology to pause live TV during a commercial break and come back to the station and fast forward through them. They will then try to find out other ways to sell the consumers to the advertisers in order to get money. I think that they will then turn to product placement and endorsements in the sport's games or every day TV sitcoms. I think that even now these are the strongest methods and that they truly are effective, and if the commercials are continuously being skipped, then the networks and affiliates may have to resort to strictly using product placement.
Another change may be the fact that new episodes may not be regarded in the same manner as now. They will possibly just base their production on the fact that the majority of America will tape their show and watch it later, and they will not emphasize the new episode as much as they do today, which in turn will save them a lot of money.

Monday, May 4, 2009

Blog 7

I think the most memorable concept that we learned so far this semester is the target market and advertising methods. I cannot watch any ads on TV without thinking about what the target market is and what the seller is trying to convey. I am now a smarter consumer because I can tell when the companies are trying to sell to me and when I shouldnt be interested. I think that this semester has helped me be able to be a smart and well informed consumer, and it will help me be able to tell when the product is a true product and when it has too many misleading words and phrases to try to get me to buy it. I am a much more informed individual and I think I will be able to remain informed in regard to the advertising and such throughout my life.